Betting platforms with live lines: how to launch your betting service
Published: April 25, 2025
Introduction
The betting industry continues to grow, and live betting is becoming the main driver. Players appreciate the dynamics, the ability to bet during the match and the extended event line. The launch of its own betting platform with live lines is a promising business, which, with competent implementation, can reach profit in the first months.
Main components of the betting platform
1. Live lines and prematch
Ability to bid before the event and in real time.
Flexible line with coefficients updated every second.
Support for popular sports: football, tennis, basketball, e-sports.
2. Settlement system and risk management
Automated algorithms for recalculating coefficients.
Protection against arbitration rates and fraud.
Flexible margin setup.
3. Payment systems
Bank cards, e-wallet, cryptocurrencies.
Local methods for specific markets (PIX, PayID, UPI).
Fast processing of deposits and conclusions.
4. User Management (CRM)
Player segmentation.
Bonus and cashback system.
Tools for customer retention.
5. Statistics and broadcasts
Built-in live event trackers.
Video broadcasts of matches.
Detailed analytics for players.
License and regulation
A license is required to run the betting platform. Most popular jurisdictions:
The license provides player trust and the ability to collaborate with reliable data providers.
Live data integration
Live data providers provide real-time updates of coefficients and events:
Connecting such services is the key to stable and honest platform operation.
Technological base
Frontend: adaptive interface for betting from PC and mobile devices.
Backend: high load, fast coefficient updates.
API: integrations with live data providers, payments and CRM.
Security: data protection, DDoS shield, anti-fraud systems.
Advantages of launching your own betting service
Full control of line and margin.
The opportunity to develop your own brand.
Flexible setup of bonuses and promotions.
Expansion into different markets.
Conclusion
Launching a betting platform with live lines is a comprehensive process that includes choosing a license, integrating data providers, connecting payment solutions and setting up CRM. Modern turnkey solutions allow you to start a business in a matter of weeks and enter a competitive market with a finished product.
The betting industry continues to grow, and live betting is becoming the main driver. Players appreciate the dynamics, the ability to bet during the match and the extended event line. The launch of its own betting platform with live lines is a promising business, which, with competent implementation, can reach profit in the first months.
Main components of the betting platform
1. Live lines and prematch
Ability to bid before the event and in real time.
Flexible line with coefficients updated every second.
Support for popular sports: football, tennis, basketball, e-sports.
2. Settlement system and risk management
Automated algorithms for recalculating coefficients.
Protection against arbitration rates and fraud.
Flexible margin setup.
3. Payment systems
Bank cards, e-wallet, cryptocurrencies.
Local methods for specific markets (PIX, PayID, UPI).
Fast processing of deposits and conclusions.
4. User Management (CRM)
Player segmentation.
Bonus and cashback system.
Tools for customer retention.
5. Statistics and broadcasts
Built-in live event trackers.
Video broadcasts of matches.
Detailed analytics for players.
License and regulation
A license is required to run the betting platform. Most popular jurisdictions:
- Curaçao is an affordable option with quick clearance.
- Malta (MGA) is a prestigious license to enter Europe.
- The UKGC is a strict but authoritative licence for the UK.
The license provides player trust and the ability to collaborate with reliable data providers.
Live data integration
Live data providers provide real-time updates of coefficients and events:
- BetRadar
- Betgenius
- FeedConstruct
- Stats Perform
Connecting such services is the key to stable and honest platform operation.
Technological base
Frontend: adaptive interface for betting from PC and mobile devices.
Backend: high load, fast coefficient updates.
API: integrations with live data providers, payments and CRM.
Security: data protection, DDoS shield, anti-fraud systems.
Advantages of launching your own betting service
Full control of line and margin.
The opportunity to develop your own brand.
Flexible setup of bonuses and promotions.
Expansion into different markets.
Conclusion
Launching a betting platform with live lines is a comprehensive process that includes choosing a license, integrating data providers, connecting payment solutions and setting up CRM. Modern turnkey solutions allow you to start a business in a matter of weeks and enter a competitive market with a finished product.
👉 On jackcode.io you will find a detailed guide on creating betting platforms, a list of reliable live data providers, payment solutions, and turnkey packages to launch a betting service.
